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Ian Svenonius Hears Dead People, Demystifies Rock ‘n’ Roll Success

So you want to be a rock star. But you ask yourself: “Where do I even start?”

Enter iconic underground rocker Ian Svenonius. In Supernatural-Natural Stategies for Making a Rock ‘n’ Roll Group he lays out a step by step process covering everything from naming the band to orchestrating the breakup. Ian took his inspiration from cooking shows, which, he says in his book’s intro, “demystify the production of food, inviting the ordinary eater to take the reins of his or her own destiny in preparing their own food.” Turns out achieving rock ‘n’ roll fame is as simple as following a recipe.

Join in when Ian discusses his book with music journalist Marc Masters during a Booktalk Nation event at 7 p.m. ET Tuesday, March 26, hosted by Politics & Prose in Washington, D.C.Sign up to participate in the live phone-in interview and order a personally inscribed book at

In writing Supernatural-Natural Stategies for Making a Rock ‘n’ Roll Group Ian didn’t want to rely only on his own experience playing with such influential groups as Chain & the Gang, Weird War, The Make-Up and The Nation of Ulysses. But when he approached living musicians, they were not eager to reveal the secrets to their success. So, naturally, he hired a medium and organized a séance, communicating in the spirit realm to glean tips from such legends as Jim Morrison, Little Richard and Paul McCartney (it’s complicated).

Sign up here to join Ian and Marc tomorrow, March 26th at 7 p.m. ET/4 p.m. PST.

 Check out Ian’s video about Supernatural Strategies: